Press releases a cost-effective way to reach personal finance consumers, says Mass Media Distribution
press releases

No matter what their income level, most people are preoccupied with personal finance. Personal finance issues dominate the media and are perennial topics for best-selling books, as well as seminars and late-night infomercials. Companies and entrepreneurs offering personal finance products, services, and workshops are discovering that a press release from a service such as Mass Media Distribution is one of the most efficient ways to reach – and establish credibility with – the people who most need their information.

People have always been concerned with personal finance: how to make money, how to manage the money they have, how to make more money. Personal finance issues dominate the media these days and are hot topics for best-selling books and widely advertised seminars by personal finance rock stars such as Suze Orman and David Bach. And as many insomniacs could tell you, personal finance is the focus of many late-night infomercials, most of whose toll-free numbers are probably better left un-dialed. Over the past few years, the entire subject of personal finance has taken on an air of urgency and gravity as the worldwide recession has deepened, and as corporations continue to fail, merge, downsize, outsource, or, in a desperate move to save their top executives’ jobs, simply opt for wide-scale cutbacks. As a result, unfortunately, more people are finding themselves out of jobs, and more are being forced to re-invent themselves and re-think their entire relationship to work and money. Personal finance, in other words, is not just a concern any more; for many, it has become a constant worry. Accordingly, consumers are flooded with personal finance information – and, increasingly often, misinformation – every day. How does an honest personal finance expert or organization wade through this muddy stream to reach consumers who really need help making their financial decisions? One very effective way is with a personal finance press release, advises Mass Media Distribution (www.massmediadistribution.com), one of the world’s premiere press release writing and distribution services.

A press release is one of the most economical and credible ways for a personal finance author or expert, or a personal finance advisory firm, financial services company, bank, credit union, or credit card company to get information out before the public. A solidly written personal finance press release will capture the attention of finance writers and journalists, and they in turn will share the information with consumers, as well as with personal finance professionals, via their print, broadcast, or online media outlets.

Credibility – and integrity – are particularly important to individuals or companies providing personal finance products or services. Not only is this due to the strict regulations governing the financial industry, but also because personal finance is a serious issue to consumers. And respected finance writers, reporters, and product reviewers add a level of credibility that really is not possible with advertising, company Web site copy, or even participation in social media such as LinkedIn, Facebook, and Twitter. These strategies may all have their place in an overall promotional strategy, but they can’t perform the functions of a press release.

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Parenting press releases are a powerful way to reach journalists and parents, says Mass Media Distribution
press releases

Just about everyone is concerned with parenting issues at some time in his or her life, which is why there are so many products and services for parents. A press release campaign is one of the best ways for a parenting-focused company to get information out to the parents who need it the most, says Mass Media Distribution.

Long before the simple and perfectly respectable noun “parent” became a verb (probably some time in the mid 1970s), millions of mothers and fathers were preoccupied with parenting and how to do it “right.” Competent parenting was an obsession long before the good Dr. Benjamin Spock released his famous book on baby and child care at the beginning of the U.S. baby-boom generation in 1946. Old magazines and books from decades and even centuries past are full of all manner of moralistic, guilt-producing, often pseudoscientific, and frequently contradictory parenting advice. It’s a minor miracle that any child or parent survived this constant flood of well-meaning parenting instruction. These days, of course, there is even more guilt-producing, moralistic, and contradictory parenting information available, but marginally more of it is based in real science. One point is certain: as long as the human race continues to reproduce, there will be widespread interest in parenting, as well as an abundance of industries catering to every possible aspect of the parenting experience. This translates into an overabundance of information through which bewildered parents must sort. How does a company or an individual entrepreneur break through all this noise and reach parents who need their product or service? One powerfully effective way is through a press release, says Mass Media Distribution (www.massmediadistribution.com), one of the world’s foremost press release writing and distribution services.

A press release is one of the most inexpensive and yet effective ways for parenting-focused companies or entrepreneurs to get their message out to parents. Advertising, a search-engine-optimized Web site, an informative parenting blog, and participation in social media such as Facebook and Twitter are all good ways to reach consumers of parenting products, services, or advice. But a well-written press release, says Mass Media Distribution, will get the attention of journalists who write about parenting issues, and these journalists will add an extra layer of credibility by writing or broadcasting stories or reviews to the parents the company wants to reach. Furthermore, many experts insist that a press release campaign is critical not only to the successful launching of a new parenting oriented business but also to the continued success of an established one.

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For non-profit groups, press releases are the gift that keeps on giving, says Mass Media Distribution

The role of volunteers and the work of non-profit organizations have become more important than ever in the post-9/11 world. It’s crucial for every non-profit to reach out to the public on a regular basis, especially since many of these organizations depend upon public donations. A press release campaign from Mass Media Distribution is one of the best ways to get the type of press coverage that encourages both donations and volunteering.

It has been ten years since the tragedy of 9/11, and it’s remarkable how the event has changed America. According to a report in the September 2011 Reader’s Digest, one change is that Americans volunteer much more than they did before 9/11. That is good news for non-profit organizations everywhere. In fact the percentage of Americans doing volunteer work grew to nearly 29 percent by 2005, up from around 20 percent in the late twentieth century. Currently more than 63 million Americans provide $169 billion worth of free services annually, and this is expected to increase much more as seventy-six million baby boomers reach retirement age. Never ones to sit idly watching their lives go by, many of these boomers will be looking for an “encore career,” and accordingly, non-profit organizations are gearing up to accommodate them. As non-profits of all kinds assume an increasingly significant role in the U.S. and the world, it is crucial for these organizations to develop good relations with the press. A press release can truly be a non-profit organization’s greatest ally, says Mass Media Distribution (www.massmediadistribution.com), one of the world’s top press release writing and distribution services.

A press release is one of the most cost-effective and credible ways for a non-profit to get its message out to the people who need its services, as well as to those who might be interested in donating or volunteering. Advertising, a good Web site, an informative blog, and participation in social media such as Facebook, Twitter, LinkedIn or even YouTube all have their place in a non-profit organization’s promotional strategy. Advertising options are often limited, however, since non-profits rarely have a big marketing budget. A search-engine optimized Web site is certainly helpful but it is passive, and there needs to be something more than luck and the ever-changing world of SEO to make the sites more visible. While social media participation can result in great exposure for a non-profit, it still has its limitations. None of these strategies will get the attention of journalists the way a well-written press release does, says Mass Media Distribution. And it is these journalists whose coverage of the non-profit adds an extra layer of credibility by informing the very people whom the organization needs to reach. In fact, many experts contend that a press release campaign is critical not only to the successful launching of a new non-profit organization but also to the continued success of an established one.

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