No matter what their income level, most people are preoccupied with personal finance. Personal finance issues dominate the media and are perennial topics for best-selling books, as well as seminars and late-night infomercials. Companies and entrepreneurs offering personal finance products, services, and workshops are discovering that a press release from a service such as Mass Media Distribution is one of the most efficient ways to reach – and establish credibility with – the people who most need their information.
People have always been concerned with personal finance: how to make money, how to manage the money they have, how to make more money. Personal finance issues dominate the media these days and are hot topics for best-selling books and widely advertised seminars by personal finance rock stars such as Suze Orman and David Bach. And as many insomniacs could tell you, personal finance is the focus of many late-night infomercials, most of whose toll-free numbers are probably better left un-dialed. Over the past few years, the entire subject of personal finance has taken on an air of urgency and gravity as the worldwide recession has deepened, and as corporations continue to fail, merge, downsize, outsource, or, in a desperate move to save their top executives’ jobs, simply opt for wide-scale cutbacks. As a result, unfortunately, more people are finding themselves out of jobs, and more are being forced to re-invent themselves and re-think their entire relationship to work and money. Personal finance, in other words, is not just a concern any more; for many, it has become a constant worry. Accordingly, consumers are flooded with personal finance information – and, increasingly often, misinformation – every day. How does an honest personal finance expert or organization wade through this muddy stream to reach consumers who really need help making their financial decisions? One very effective way is with a personal finance press release, advises Mass Media Distribution (www.massmediadistribution.com), one of the world’s premiere press release writing and distribution services.
A press release is one of the most economical and credible ways for a personal finance author or expert, or a personal finance advisory firm, financial services company, bank, credit union, or credit card company to get information out before the public. A solidly written personal finance press release will capture the attention of finance writers and journalists, and they in turn will share the information with consumers, as well as with personal finance professionals, via their print, broadcast, or online media outlets.
Credibility – and integrity – are particularly important to individuals or companies providing personal finance products or services. Not only is this due to the strict regulations governing the financial industry, but also because personal finance is a serious issue to consumers. And respected finance writers, reporters, and product reviewers add a level of credibility that really is not possible with advertising, company Web site copy, or even participation in social media such as LinkedIn, Facebook, and Twitter. These strategies may all have their place in an overall promotional strategy, but they can’t perform the functions of a press release.